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Comenity Capital Bank Gander Mountain MasterCard | Is There Anything Good Here?

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If you Google the Comenity Capital Bank Gander Mountain MasterCard, you’ll probably notice that there are more than a few complaints. You see, the World Financial Network National Bank (WFNNB) services this rewards credit card, and a few years back, there were some legal issues. According to an article in the Washington Post, customers with excellent credit scores were being denied this card. Specifically, the article stated that  Comenity (WFNNB) was “…turning down shoppers with nearly perfect credit scores of 800 or above.”.

Well, long story short, those days have passed and new days are upon us. Forgive and forget, right? So, let’s take a fresh, unbiased look at the Comenity Capital Bank Gander Mountain MasterCard. How are the rates? What do current cardholders have to say? Does it have a lot of intrinsic benefits?

APRs for the Comenity Capital Bank Gander Mountain MasterCard

They’re not low if that’s what you’re hoping for. In fact, the variable APRs for purchases on the Comenity Capital Bank Gander Mountain MasterCard range between 16.99% and 24.99%, your specific rate to be determined when you are approved (or not) for the card. OK, so the lowest is 16.99%. I can tell you that 16.99% is just about 5% more than most average-rated major cards today charge. So, there’s strike one: high APRs. Yuck.

The rewards program for the Comenity Capital Bank Gander Mountain MasterCard:

I’m trying to stay positive here and find some good news to share about the Comenity Capital Bank Gander Mountain MasterCard. It’s not working very well for me. The rewards points you earn with this card are structured in a way that makes me, sort of, yawn. Yeah, sure, there are some incentives to be earned. However, they are set so unimpressively that it makes me wonder just how ignorant they think their customers are. Here’s the points breakdown:

  • 3 points cash back credit for every dollar spent on Gander Mountain merchandise;
  • 2 points cash back credit earned at gas stations and grocery stores;
  • 1 points cash back credit on all other purchases wherever MasterCard is embraced;

OK, so is that good? Well no; not really. You see, there are loads of store credit cards that offer 5% on purchases made at their stores (or websites). Not the  Comenity Capital Bank Gander Mountain MasterCard though. It offers only 3%. So, if I go in and spend $500 at Gander Mountain, they are going to “reward” me with a whopping $15 credit. Like I said before: “yawn”. Strike two is hereby assessed due to Gander Mountain’s cheapskate mindset concerning cashback credits. On a positive note (I guess), Gander Mountain grants an extra 2 points per dollar spent (at Gander Mountain) in excess of $10,000 annually.

What about the cardmember benefits of the  Comenity Capital Bank Gander Mountain MasterCard?

Here we go again. I scoured the Comenity Capital Bank Gander Mountain MasterCard website (and several others) to find out about the passive benefits that are included with the card. The first thing I noticed was that the site stated clearly, like it was bragging: “Cardholder benefits include automatic enrollment in their exclusive Rewards Program, gift certificates, as well as online account management.”

They were not lying. Everyone approved for the Comenity Capital Bank Gander Mountain MasterCard is automatically enrolled in the Gander Mountain Exclusive Rewards Program. Wow! Amazing! Not. All that means is that each new cardmember is being funneled into a sales ploy, herding them toward the ultimate purchase of GM merchandise. So what’s next?

Oh yeah, online account management. Now in this high-tech world we live in, am I supposed to be impressed because a bank is trying to entice me with online account management? Certainly not, James – that’s a basic expectation! So whoopee about online account management as a promotional offering. What’s left? Oh my, gift certificates.

I guess the gift certificate could be looked upon favorably. You get a $20 gift certificate every time you rack up 2000 points on your  Comenity Capital Bank Gander Mountain MasterCard. Once again, it’s a little something, but not much at all. These enticements, to me, are just that: cheap little moves to draw customers into Gander Mountain stores. You see, they feel if they can just get you in the stores, then the store design and employees will make the sales happen. Then, after you’re in line paying for all the high-price merchandise, I guess you’re thankful for any miniscule discounts available.

The only way this card makes any sense at all to me is for someone who is just totally in love with Gander Mountain. The rewards program for the  Comenity Capital Bank Gander Mountain MasterCard are not impressive by similar card comparisons. The benefits of the card are almost non-existent. The interest rates are high enough to live in Colorado and the fees are about average. Gift certificate incentives are alive, but barely kicking. I just don’t know what else to explore. Oh wait: wait about customer service?

It doesn’t take a lot of time exploring the blogs and cardholder testimonials to discern that the Comenity Capital Bank Gander Mountain MasterCard is not so pleasing to its members either. So it’s not just my imagination after all! I noticed complaints about poor customer service, having to dispute any charges in written form, unjustifiable charges and more. What I failed to find was one singular positive review from a current cardholder.

So, if the rewards aren’t so good, and the interest rates are high, then why would anyone choose this card (besides the excessive Gander Mountain love complex)? Maybe it’s because of the excellent financing options it presents. Let’s take a look.

  • If you spend as much as $299, then you can take up to 6 months to pay.
  • If you spend as much as $499, then you can take up to 9 months to pay.
  • If you spend as much as $999, then you can take up to 12 months to pay.

And once again, again: unremarkable. I’m not against this card! Take a look at the website for yourself and make up your own mind.

I’m an avid outdoorsman and truly appreciate the value of gelling with nature. And I like Gander Mountain merchandise too. The best thing I have to say about the Comenity Capital Bank Gander Mountain MasterCard is that the card design is cool. Really, that’s it. As far as it goes though, I recommend passing. Get a different card with higher rewards, better benefits and superior customer care standards. Make yourself happy and avoid this card completely. Sorry Gander Mountain, but if you want happy customers, then try some real generosity.

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